{"id":2147,"date":"2020-04-07T14:06:54","date_gmt":"2020-04-07T13:06:54","guid":{"rendered":"https:\/\/www.estuaire.info\/?post_type=oeuvre&#038;p=2147"},"modified":"2024-05-28T15:26:16","modified_gmt":"2024-05-28T14:26:16","slug":"egalite-minervas-cuevas","status":"publish","type":"oeuvre","link":"https:\/\/www.estuaire.info\/en\/oeuvre\/egalite-minervas-cuevas\/","title":{"rendered":"\u00c9galit\u00e9"},"content":{"rendered":"\n<p><strong>Curator: Sophie Legrandjacques<\/strong><\/p>\n\n\n\n<p>Thousands of bottles of water flood the \u201cGrand Caf\u00e9\u201d. As if this former coffee-house founded by Aristide Briand\u2019s father, was back to its first function just long enough for an exhibition \u2026 except for one detail: Minerva Cuevas modified the label of Evian\u2019s bottle. All the colours, the design, the lay-out are exactly the same, but the brand name has disappeared for the benefit of another slogan subtly pointing out political issues linked to drinking water throughout the world nowadays.&nbsp;To see at the \u201cGrand Caf\u00e9\u201d and to take away.<\/p>\n\n\n\n<p>The Mexican artist Minerva Cuevas, as soon as 1998, decided to create \u201cMejor Vida Corporation\u201d (Company for a better life), a non-profit-making company of \u201cmicroeconomic services\u201d. It thus provide services, uses among other things images firmly fixed in collective unconscious to modify the logotypes and slogans. These simple proposals, applicable to everyday life for the benefit of egalitarian values, are only possible within artistic field, a freedom and discussion space which seems to be able to accept these claims and to offer a foresight to creation.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.irational.org\/mvc\/english.html\">www.irational.org\/mvc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curator: Sophie Legrandjacques Thousands of bottles of water flood the \u201cGrand Caf\u00e9\u201d. As if this former coffee-house founded by Aristide Briand\u2019s father, was back to its first function just long enough for an exhibition \u2026 except for one detail: Minerva Cuevas modified the label of Evian\u2019s bottle. All the colours, the design, the lay-out are [&hellip;]<\/p>\n","protected":false},"author":408,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.estuaire.info\/en\/wp-json\/wp\/v2\/oeuvre\/2147"}],"collection":[{"href":"https:\/\/www.estuaire.info\/en\/wp-json\/wp\/v2\/oeuvre"}],"about":[{"href":"https:\/\/www.estuaire.info\/en\/wp-json\/wp\/v2\/types\/oeuvre"}],"author":[{"embeddable":true,"href":"https:\/\/www.estuaire.info\/en\/wp-json\/wp\/v2\/users\/408"}],"replies":[{"embeddable":true,"href":"https:\/\/www.estuaire.info\/en\/wp-json\/wp\/v2\/comments?post=2147"}],"version-history":[{"count":2,"href":"https:\/\/www.estuaire.info\/en\/wp-json\/wp\/v2\/oeuvre\/2147\/revisions"}],"predecessor-version":[{"id":2974,"href":"https:\/\/www.estuaire.info\/en\/wp-json\/wp\/v2\/oeuvre\/2147\/revisions\/2974"}],"wp:attachment":[{"href":"https:\/\/www.estuaire.info\/en\/wp-json\/wp\/v2\/media?parent=2147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}